Never Tear – A Paper Revolution?
Cath Riley
This month we’re going to take a closer look at an incredible product that we have to offer, and one that we think not many people know a whole lot about – Xerox’s Never Tear Paper.
It’s not often that a product as ubiquitous as paper sees such re-design and innovation that it changes the majority of it’s recognisable properties, but when Xerox launched ‘Never Tear’ in 2006 it did just that. Boasting characteristics as counter-intuitive as ‘tear-proof’ and ‘waterproof’, it really has to be seen (and used) to be believed. (In fact, as can probably be expected when such claims are made, the samples have proven to be very entertaining in the office during ‘testing’ – we’ll leave that to your collective imagination.)
In a practical sense, what the product offers is durable, practically imperishable, paper products. So for long-term items for every day businesses, such as training manuals, ID cards and guidebooks, your money is impeccably well spent. Things that would have previously required yearly investment, now become items that potentially last a whole lot longer.
In a more focused sense, Never Tear offers many obvious benefits to those working in the hospitality trade. For example, for the restaurant industry we can achieve wipe-clean place-mats and menus in a way that any potential liquid damage to these items can be reduced to almost nothing, whilst remaining lightweight, hard-wearing and easy to store.
In the hotel industry, everything from ‘do not disturb’ notices to room service menus, and all of the other small print pieces that used to need replacing during every room re-fresh, now becomes longer-lasting durable items – which, as a result, could possibly save you a fortune.
On top of all of it’s practicality, Never-Tear also has a wonderfully lavish feel, so it can also be utilised for high end brochures that may not have the luxury of spending their lives in a comfy showroom. We’re thinking things like pre-build sales brochures for luxury apartments etc.
Now, unfortunately for us in the print trade, such great paper comes with great responsibility. Meaning that it’s immense durability does come with the unfortunate side effect that it is not the easiest stock to print on. But, not to worry, we at NPS have worked very hard to develop methods that achieve unbelievable results that we are very proud of and in fact, are just as good as anything that can be achieved on ‘run of the mill’ paper.
We are so proud in fact that we would go as far to claim that we achieve some of the best print results on the Never Tear paper stock that can be achieved in the entire region.
So, in summary, Never Tear is an incredibly exciting product and the uses for this paper are as far reaching as the world is wide, so we’d love for you to challenge us to see what we can create. So please get in touch and let us see how you can implement Never Tear and change the way your business utilises printed products.
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10 Things You Need To Consider When Creating Your Wedding Invitations
Cath Riley
We often find ourselves printing wedding invites for a couple’s big day. So we put together this handy guide of 10 things to consider when creating your wedding invitations.
As the old adage states, there are two events that will likely happen during your lifetime that are guaranteed to cause such a stress that you could in fact be shortening your metaphorical waking hours by even partaking in them; they are, of course, buying a house and planning your wedding.
With the nuptial season in full flow, what’s certain is that there is a whole new crop of love-addled couples ready to pull the trigger on the large gauge cannon that is your wedding day and believe us you’re going to need help. So, grab your confetti box, pop the Prosecco and strap on your white garter, here’s ten tips to keep in mind whilst creating your wedding invitation:
It’s the introduction to your ‘Big Day’
In most cases, the invitation is the grand opening number to the fantastical theatrical production that is a wedding and, as is the case with all big openers, this is your chance to make an impact and set the tone for the rest of the proceedings. Think about who you are, the message you want to convey, the theme of your wedding and the colours that will be present in the venue. All of this can be tied together and referenced in one small envelope.
Say What?
No matter whether your personal style is sensational swinging sixties or exquisite, effortless elegance, clarity is the absolute key. Keep font sizes as large as you can and type face choice should always be something that can be easily read by anyone. It could mean the difference between a full turn-out and half of your guests turning up to the wrong town on the wrong day.
Also, we’re not one’s to stifle your creative process, but the communication of information is key to a successful invitation, so don’t let looks hinder or obscure the content.
Say Who?
The first of many issues of confusion that can come from non-specific wedding invitations – let people know clearly who you mean to invite. Is there a non-specified ‘plus one’ for single guests? With families, do you mean for children to be invited? Is a relative overly attached to a family pet and need reminding to leave the unwanted animal at home? What ever the specification people need to know, so tell them, (and don’t be afraid to mildly offend people, this is your big day after all!)
Say Where? Say When?
As simple as these issues sound, nothing is more important than telling people where they need to be and when. This means including full addresses and postcodes for wedding and party venues. You will be surprised how many cities, towns and even villages have several churches and event spaces with almost identical names.
When informing people of important times, one of the stumbling blocks can be confusion as to when guests should arrive. If you plan to be in front of the vicar or registrar at 12:30 then you need people to arrive before that time, so it’s important that this information is included. The last thing anyone wants is a continuous arrival of guests as the groom stumbles through the vows.
The pen is messier than the sword.
In the modern era of PCs, laptops, tablets and smartphones it’s fair to say that most folk’s handwriting is not as elegant as perhaps it used to be, and it’s also perhaps inevitable that someone is going to have to write the names/addresses on the invitations and envelopes. So consider who that might be – perhaps a Granny still possesses the dark arts of fair handwriting in Indian ink, or maybe employ the services of a professional calligrapher. Whatever you do, keep in mind that an invitation’s first impression is the writing on the front of the envelope.
Check again and again. Or write another cheque.
As anyone in the print industry will tell you, the frustrating truth is that any printed document always needs one more proof read, no matter how many it may have already received. Joiners and carpenters also re-enforce this metaphorical mindset with the wonderful working attitude of ‘measure twice, thrice, four times and cut once’. So, as the title states, check the invite, then check it again, have someone else check it, leave it a couple of days and then give it the final check. Then perhaps once more for safety – and again just before you send the email to approve the invitation.
Give the people time.
The one thing that you absolutely want on your wedding day is to have all of your most cared for friends and family in a room, in the same place and at the same time to share in the happiest day of your lives. Now, as simple as this may sound go and try and arrange a simple dinner with even a small set of friends and family, at short notice and see how that works out? Exactly. People are difficult no matter how important your happiness is to them, and the best way to make sure everything goes to plan is to give people as much notice as you possibly can. How much time is your personal choice, but the amount of time should at least be best described in the unit of months, not weeks!
Spares and Repairs
What is an absolute given with the game of chess that is choosing who and how many to invite to your wedding, is that you’re going to need spare invitations. Whether they ‘go missing in the post’, or the likely ‘second round’ of invites to people who didn’t make the first cut, but are now bumped up due to a couple of selfish aunties and uncles being on an ‘un-movable’ cruise of the Caribbean (can you sense the personal experience with that one?) Or, perhaps you might want to keep a few in your memory box. In any event, printing only the numbers that your initial guest lists tells you that you will need is never enough.
To gift, or not to gift? That IS the question.
The final potential footfall in this list is with regards to how you may want to deal with the sensitive matter of wedding gifts. As is the case with the ‘who to invite’ conundrum, this is your big day and you should not be ashamed, or afraid, to set out exactly how you would like this aspect of your wedding to transpire. NOBODY wants three toasters, especially in this day in age of couples living together long before they get married and likely investing in their own much loved toasting device. But, as with the big ‘who’ question, you need to be clear in your instructions and remember, people really do want to know what they should do to contribute and make you happy on your big day.
‘Retournez S’il Vous Plait’?
Finally, make sure it’s clear how your intended guests can inform you of their wish to be part of your wedding. In this digital age this can take many forms; Facebook pages, text message groups, emails and even, believe it or not, hand written letters. So, make sure all of the relevant addresses, weblinks and telephone numbers printed are accurate and obvious. Family wars have been started over less than an un-received wedding RSVP and the resulting chaos.
There you have it, our take on what to look out for when creating the always important wedding invitation. We’d love to be a part of the process and help you even more by achieving the best quality print for your invites and we can also be on hand to help guide you through a couple of the points we’ve mentioned above. (Not your relatives though, you’re on your own with them.)
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What is Point of Sale printing
Cath Riley
Retail is a highly competitive environment, and shop owners now more than ever are understanding the need to make sure their products stand out from the crowd. Point of sale printing covers the area of print concerned with everything the customer sees at the ‘point of sale’, like signage and banners.
Point of sale printing (also known as POS printing) involves the design, mockup, and eventual printing of products like hanging signs, floor graphics, window graphics, and even disposable dispensers.
A good POS printing company will be able to provide all of the above and more, as well as offer you a range of materials onto which your designs will be printed. Popular materials include wood, fluted cardboard, and even metal.
In this article, we look at different types of POS printing and how they’re designed, manufactured, and used in retail.
Counter Display Units
Counter Display Units are placed cleverly at the point of sale in order to increase impulse sales, as well as give products more visibility. Counter display units are a great way of displaying seasonal, free trial, and promotional products. They differentiate brands from the competition by making them look more desirable.
Counter display units can be made from solid board, folding carton, or cardboard. This makes them cost-effective and versatile, as they’re light enough to be folded away, yet structurally sound enough to support multiple products at once. Additionally, this point of sale product can be recycled after use, making it an environmentally conscious choice.
FSDUs (Free-standing display units)
Just like counter display units, FSDUs are standalone off-shelf displays designed to maximise product visibility and brand impact at the point of sale. They’re highly customisable, making for unique and interesting displays planted at the point of sale in order to differentiate brands against others.
They are typically designed bespoke to meet your individual requirements and can be constructed from recyclable, foldable material such as corrugated cardboard. Depending on your preference, they’re able to be supplied pre-assembled, or flatpack.
Standees
Standees are point of sale products usually found in cinemas and shop entrances to promote events, products, or movies. They’re made of cardboard, typically printed semi-gloss, and can be as simple as a self-standing poster or as complicated as a 3D moving device
Hanging Displays
Hanging displays are another popular point of sale product. They can be hung from ceilings in shops and at events to effectively communicate brand identity across the entire building. They draw the customer’s eye upwards, encouraging them to remember your brand above others they may have seen.
They’re traditionally made from corrugated cardboard (or solid board) and are lightweight to avoid involuntary falls. They’re also recyclable, making them a greener choice.
Shelf and Floor Graphics
For larger stores or events where floor decor is no issue, shelf and floor graphics can be a very effective way to market your brand and solidify its positioning.
Floor graphics are usually printed with UV stable inks – this makes them a bright and fade resistant point of sale product.
Other POS products
Other Point of Sale printing services may include
- Point of Purchase (POP)
- Gift Packaging
- In-store theatres
- Totem Displays
- Cluster Pack Sleeves
- Multi Pack Systems
- Dump Bins
- Window Manifestations
- Roller Banners
Depending on your needs, you may need a bespoke point of sale printing product. Talk to your print company about the bespoke options they offer in order to further personalise customer experience in your shop.
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How to use branded stationery as a marketing tool
Cath Riley
Using branded stationery as part of your offline marketing mix is a great way to showcase the breadth of your brand in a subtle yet effective manner.
Whether you’re trying to engage your customers, keep peers sweet, or build brand awareness, a branded cotton shopper, planner, or water bottle may be just the tool you need. By rewarding your clients and peers with a little bit of your brand that they can keep, you increase brand loyalty and strengthen long-term relationships.
And by comparison, branded stationery is a fairly cost-effective offline marketing tool. It’s also one of the few marketing channels that offer a substantial boost on cost per impression – people are far more likely to pass on branded merchandise to a friend than they are to forward a promotional email or letter.
Partnerships
According to the Chartered Institute of Marketers (CIM), one of the most important elements of a successful marketing mix is the inclusion of partnerships. We work in an ever more collaborative sector, where advocacy and affiliation are two factors which may convince a potential client to become a loyal customer.
For example, when clients of your peers or partners are served tea in a mug with your brand on it during a meeting, you’re already well on your way to establishing brand awareness and credibility in their mind.
Add personality and interest to the workplace
Office cupboards and drawers can become dumping grounds for various mismatched items of stationery, merchandise, and other print products.
By utilising a strong, consistent branded approach to your internal stationery choices, you show clients and employees alike that your brand identity is strong (as well as visually appealing). This is a subtle way to showcase your brand, but an effective one all the same.
Event promotion
When it comes to putting a face to your brand’s name, there’s no better way to network than to attend sector-specific exhibitions, conferences, and trade shows. And with branded promotional stationery, you can give the people you meet something to remember you by.
Of course, business cards are important and should not be underestimated – they’re still the leading print marketing tool used by professionals, especially within B2B circles. However, offering branded freebies to the people you meet at events is an excellent way to maintain a sense of credibility in their mind.
Step away from the norm and look into printing a varied range of branded freebies – from Rubik’s cubes, lanyards, and sticky notes to keyring torches, promotional mints, and heat packs.
Of course, it’s important to choose items that suit your business – a health food company might find that giving out branded sweets as a freebie is going to send pretty mixed messages to potential customers or clients.
Branded stationery from Northern Print Solutions
If you’re looking to increase your offline marketing reach and employ some new tactics, get in touch with NPS to discuss your branded stationery project.
We pride ourselves on high-quality products and an exceptionally fast turnaround, so you can rest assured that your branded merchandise will give your customers and peers the best first impression possible, as well as leave a lasting impact.
Plus, we’re able to source the weird and the wonderful – if you have an idea we want to hear it! Get in touch with the NPS team today and see what we can do.
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Newcastle Eagles
Cath Riley
The Project:
The Newcastle Eagles are no stranger to the clock ticking down. Looking for a time-conscious printer they also wanted to develop a strong relationship with their printer to ensure their brand was represented well. Having worked with Northern Print Solutions previously, they approached us to become their print partner to help take a little pressure off their marketing department by managing and producing their range of promotional and printed materials for the games.
The Solution:
Working quickly with the Newcastle Eagles we helped design the fantastic promotional materials that help make the game the family event that it is. From gigantic foam fingers, and “merch” for their shop to advertising signage, programmes and flyers, we made doubly sure that their brand colours were consistent, especially important as colour variation can occur when using such a wide range of materials, machines and inks.
We have loved working together with Northern Print Solutions and have viewed them as an extension of our team. They have heaps of new ideas for reaching out to new fans and always have our budget in mind. Ultimately we have had a strong successful partnership together.
— Dan Black, Sales and Communications Manager
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Will digital print ever replace litho printing?
Cath Riley
Technology in the print industry is moving quickly.
Over the last decade, we’ve seen books become PDFs and experienced the introduction of 3D printers. On top of that, there’s been a general shift away from using too much paper as society aims to become more eco-friendly and reduce stress on the planet.
As we continue to digitise, the idea that digital printing is set to replace traditional lithographic (litho) printing has been mulled over within the industry. Large-format digital printing can, depending on the project, offer a cheaper and quicker alternative to litho printing.
Whether this is enough to overtake traditional litho printing, however, is yet to be seen.
What is litho printing?
As the industry choice for many years now, litho printing offers an excellent quality product for both long and short runs and allows you to design your artwork using spot colours.
Using CMYK plate technology, colours can be replicated exactly as they appear in the artwork. Plus, you can print onto a variety of materials (up to 600 gsm), including wood, metal, and cardstock. Litho printing guarantees you a high-quality product at a reasonable cost; especially for larger volume print runs or more complex projects.
What’s the difference between litho and digital printing?
With litho printing, an image is physically replicated multiple times using colour plates. Digital printing involves taking a digital image file and feeding it into a printer capable of translating it into ink, which it then transfers onto your chosen base material.
This means that digital printing doesn’t include anywhere near as much pre-press time as litho printing, making it a more cost-effective choice for many projects.
Digital printers come in two main types – xerographic and inkjet. With inkjet digital printing, the image is formed by propelling small drops of ink from a nozzle at high speed. It’s great for printing short-run publications such as books or personalised photo books, making the whole process simpler and cheaper.
Xerographic printing uses an electrical charge to attract tiny particles of toner to your chosen base material, before the image passes through a heater that fuses the toner and makes the image permanent. Often, you’ll find that xerographic printers are used for smaller book print runs, brochures, and transactional applications like bills, bank documents, and direct mail.
So, will digital print ever replace litho printing?
Some people think that as digital printing technology evolves, the demand for litho printing might die out.
However, just as video didn’t kill radio, it’s important to understand that both types of printing have the capacity to evolve at the same time, as well as complement each other.
We’re already starting to see hybrid printing presses appear within the industry as an alternative to choosing litho over digital, and vice versa. A hybrid press is able to digitise much of the preprint process using computers, while still producing your print project using an analogue method.
Plus, you will find that litho printing excels in its own way, just as digital print offers an entirely different set of advantages. So, when you come to choose the right type of print for your project, it’s important to remember that each project has its own requirements and characteristics.
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Add value to your pitch with print
Cath Riley
Need to set yourself apart from your competitors in a pitch scenario?
Pitches can be nerve-wracking, especially if you’re facing a particularly intimidating client, or trying to win someone over from a competitor.
It can sometimes feel like you’re struggling to stand out, even if you manage to impress them with great slides, fantastic content, and comprehensive analysis.
To set yourself apart from the crowd and add value to your pitch, invest in printed materials. It gives visitors something to take away with them and makes sure everyone leaves with the information they need – after all, not everyone takes good notes.
Use booklets to tell your story
With printed booklets, you can make use of significant physical real estate and include details like company history and team members that would otherwise be missed off a slide.
You may also wish to include case studies, details of research or analysis, or even testimonials – these are all great ways to instill confidence in your potential client and showcase exactly what it is your business is capable of.
Use folded leaflets to summarise your pitch
Don’t let your opportunities sit on the table whilst your prospective client walks out of the door!
Folded leaflets printed with the main points of your pitch are a fantastic way to give attendees points to reference once they leave your office.
Use business cards to maintain a lasting impression
This goes without saying, but you should always bring business cards to a presentation or proposal meeting. They, just like flyers, act as a great piece of takeaway marketing that will continue to represent you and your brand long after the recipient has left your office.
Have you ever handed your business card over to someone and had them try to get a feel for which level of cardstock you’re using? It’s a well-known fact that the quality of your business card should be at least above 400gsm, especially if you work in creative circles.
Go the extra mile and add an unreal finish like foil or spot UV. You could even duplex or triplex your cards – this involves gluing two or three sheets of card together for a classier impression.
Use presentation folders to keep everything together
Don’t leave your visitors scrambling to keep all of the above print in a messy pile on the table – it’s distracting, can be confusing, and may be particularly irritating if you’re handing out a lot of paper.
Professionally designed and printed presentation folders offer order and give an air of professionalism to your meetings. Clients will be able to walk away with all your flyers, research, and booklets easily contained within a smart, branded folder.
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How to upsell print as a reseller
Cath Riley
Two ways marketers can earn more revenue: Cross-selling & up-selling.
In marketing, there are two ways to make a customer spend more at the point of purchase – cross-selling, and upselling. Cross-selling is when you suggest complementary products to go along with the one the customer is already going to buy – think about going into a shop, buying a t-shirt, and having a sales rep convince you to buy a shirt to go over the top of it.
Upselling, on the other hand, is when you convince a customer to go with a more expensive version, upgrade, or larger package of product than the one they were originally going to buy.
This is like adding a pair of earphones to an e-commerce basket and being persuaded to buy a more expensive deluxe pair thanks to a prompt with a testimonial attached.
When you’re upselling print, you need to completely understand where your customer is coming from, what their limitations are (especially cost-wise), and make sure you don’t come across as unnecessarily pushy.
Look at how you can upsell the brief
When you receive the client’s brief, start thinking about how you could upsell their original request. Maybe they’re looking for a few roll up banners – ask them what for. If it’s for a trade event or showcase, consider upselling postcards, leaflets, brochures, and business cards.
If it’s a more permanent display feature (such as for the inside of an office, or in a foyer) then look at more internal print options. They might be in need of new notebooks for the office, NCR pads, or even branded folders so when clients come in, they’re prepared and organised.
Once the quote is confirmed, upsell more!
As a Northern Print customer, you order and we deliver. However, as a reseller yourself, you should always take the opportunity to offer your clients a greater print service.
For example, you may have a startup client who has ordered their first set of professional business cards. You may be able to upsell this order by offering them a branded stationery starter pack at a reduced price – they get a bargain, and you get a better sale.
Remember to include marketing materials in outgoing orders
Invest in the power of print to ensure customer retention and loyalty by tucking flyers, brochures, or leaflets into each order you send out.
Not only is this a chance to personalise your interactions with your customers, but it also gives you the opportunity to upsell future services and offers directly.
Digital Print from Northern Print Solutions
We work with you to ensure you’re always capable of upselling a product or service to your customers – this keeps us both happy! Get in touch today to discuss a client brief or project, and we’ll be able to advise you on what exactly you can add to your proposal.
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Why choose poster printing?
Cath Riley
Posters have been a part of everyday life ever since the printing industry worked out how to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became more widely used for everything from promotion, advertising, and art.
With the advent of digital marketing and advertising, some say that printed marketing is becoming obsolete. And yet, the print industry is still going strong. In this article, NPS looks at the reasons why you might choose poster printing.
Targeted advertising
Posters come in many different sizes, meaning they can be placed in multiple different locations. Poster printing lets you target a message specifically to the people who will walk past and see it.
Whether you’re putting your posters in a shop window or tacking them to lampposts – poster printing is a great targeted advertising tool that will ensure your message is heard by the highest number of people possible.
Cost-effective
Compared to other types of printed marketing materials, poster printing is relatively affordable – and always cost-effective. Consider the cost-per-impression of an online ad – most impressions are made on people already searching for relevant keywords.
With poster printing, each poster occupies a physical location, meaning it can be seen by not only your target audience but also other people walking by. This is because people don’t choose to look at poster advertising – it’s there, it’s in their face, and they’ll read it without even noticing they are!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you get the best poster printing experience tailored to your brief.
They work!
Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a recent survey by Outdoor Media Centre found that 92% of shoppers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that same day.
Think about it – how many times have you seen a “SALE” poster in a shop window and felt tempted to pop in for a look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s guaranteed to make an impact.
Versatility
Poster printing doesn’t have to be bland. Posters are amazingly versatile and offer loads of benefits, including:
- A huge range of eye-catching sizes
- Amazing colour combinations
- Bold, outspoken fonts
- Long-lasting finishes
Poster Printing from Northern Print Solutions
At NPS, our poster printing services include both digital and lithographic printing services. Interested? Either SHOP ONLINE WITH US or get in touch with a member of our team today.
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How to get the most out of your bespoke packaging
Cath Riley
At Northern Print Solutions, we’re a pretty creative bunch, and we’re lucky to have some really creative clients. Over the years, we’ve been able to work on some fantastic packaging projects that have really challenged us and pushed the boundaries of our bespoke packaging offering.
We really think that to get the most out of your bespoke packaging project, you need to come to us ready to experiment. Our presses are optimised for short runs, so if you’re looking at taking a few prototypes back to a stakeholders meeting, we’ve got you covered.
Once the packaging design is finalised, we still think there are a few ways you can optimise the overall experience for your customers. Here are our top tips for getting the most out of your bespoke packaging…
Get sticky!
Packaging is a fantastic way to start integrating your online and offline marketing efforts. Chances are, whatever is inside is going to a paying customer, so you already have their interest. Maybe they’re subscribed to your mailing list, or they follow your brand’s Instagram feed.
Give customers who purchase from you something special in the form of a sticker. You heard it right! A sticker is a fantastic opportunity to quickly personalise each order, whether you want to add a QR code that links to a one-time offer, or a set of social media credentials to encourage less internet-savvy customers to engage with you across as many channels as possible.
Stickers can also be used in a far simpler manner. If you’re choosing to go with plain, easily produced packaging, you can diversify the customer experience by using a range of stickers to brand each box.
And, if you choose Northern Print Solutions to fulfil and deliver your packaging, you can ensure that each piece is completed to the highest possible standard, and handled with the utmost care.
Make it personal…
As we mentioned above, your customers might already follow you on social media and interact with you online. When they purchase something from you, your packaging may be the first physical interaction that they have with your brand.
This is your chance to add a personal touch, which research shows that consumers really appreciate! Of course, whether your idea of a personal touch is scalable or not will depend on the size of your company and any subsequent growth – handwritten notes are popular for small shops but can be difficult to manage once a company begins to pull in a higher volume of orders.
We’re always on hand to discuss your ideas. Maybe you want to scan in your handwriting to give the impression of a handwritten signature on your packaging labels – we can use the variability of digital print to diversify what is printed so that each customer experiences something truly unique. It’s really up to you!
Make it a package deal!
Including a well-designed print product like a postcard or leaflet is another fantastic way to add value to your bespoke packaging and further engage your customers. Like the sticker, they can be used to notify the customer of an upcoming event, sale, or exclusive offer.
This is also a fantastic opportunity to ask your customers for feedback. Slipping a feedback form into the packaging will encourage customers to leave feedback on the item they’ve purchased, especially if you decide to incorporate something like a QR code link that will allow them to leave a review online.
Interested in our Bespoke Packaging service?
When clients bring exciting new ideas to the table, we go the extra mile to make them happen. If you’re looking for a company that will give your bespoke packaging as much attention as it deserves, get in touch with a member of the Northern Print Solutions team today
